Boulder is not a “Brand” Alex Bogusky
Now Boulder has a long history of Gurus and and political religious cults. Yawn. Recently, he has decided Boulder is a “brand” the newly re-invented ad agency buzz word from the ’50s now the darling of the New SM advertising kids. Oh Jesus.
Well, Boulder is not a fucking brand Alex. You sell that shit to your pals….but not to us. His recent slick ad campaign on our coal power plant is aimed not at Boulderites but at his crew who are spread all over the USA not residents of Boulder. They are not voters here. The ones who do live here are already going to vote for it. Anyone else who is on the fence doesn’t even know who Alex Bogusky is and he is not going to reach them with that ad. This is a larger problem for the entire tech SM crowd. They think they are Boulder. But in reality they are a small segment of the Boulder community.
The other thing I resent is Alex trying to sell Boulder to the rest of the SM LA world. We are good just the way we are. Look at this new ad he did. I ‘m going to kill myself. ( not really)
Alex did some other spots for Boulder people touting munizipalization of our coal burning power plant including former mayor Will Toor. He makes absolutely no sense.
Shaun McGrgath has a spot. He does make sense but he’s a facsest so he’s not credible. Into Thin Air Jon Krakauer …does he live here?I thought he lived in Hollywood.
I don’t think Alex’s campaign matches up against Xcels. They aren’t fooling around. Their ads are everywhere. And this is one ad campaign genius boy can ill afford to screw up.
Also,one bit of false information put out here is that the city will not be locked in. well, actually they will be. The city will have to take over the plant. If they lose, all of the cards are then in Xcels hands. So it better pass. But i don’t think it will.

























