Posts tagged Colorado State University
CU symposium: Is digital journalism an oxymoron?
Mar 6th
Ethics of digital media to be examined
at CU-Boulder symposium March 14-15
at CU-Boulder symposium March 14-15
Students, scholars and media professionals will discuss media “in the fast-paced world of digital journalism” at a University of Colorado Boulder symposium March 14-15.
CU-Boulder’s Journalism and Mass Communication program will host the conference including two talks that are free and open to the public.
Jay Rosen will give one of the talks on March 14 at 10 a.m. at the Old Main Chapel. Rosen, who will discuss “The Ethics of Point-of-View Journalism,” is a journalism professor at New York University and a media critic. He is an adviser at First Look Media, a new venture featuring the work of Glenn Greenwald, who published the explosive national security documents leaked by former government contractor Edward Snowden. Rosen also writes the blog PressThink.
Glen Greenwald is a shining example of good digital journalism. Others,,,not so much.
At 2 p.m. on March 14 at the Old Main Chapel, Steve Buttry will present “Upholding and Updating Journalism Values.” Buttry is the digital transformation editor for Digital First Media. The company operates about 800 multi-platform media products nationally, including several in Colorado. He is a prominent consultant in digital journalism and author of the blog The Buttry Diary.
During other portions of the symposium, participants will explore issues such as the loss of the “ethics support group” found in traditional newsrooms for today’s freelancers, developers and entrepreneurs; today’s ethics challenges in the journalism work environment; and what the latest research and journalistic practice says about norms and values in the digital age.
“Technology has enabled new forms of public communication that raise new kinds of ethical questions,” said Paul Voakes, CU-Boulder professor of journalism and mass communication. “For example: When corrections can be made seamlessly and instantly online, is first-time accuracy now overrated? What are the appropriate journalistic uses of drones? In a profession increasingly populated by developers, activists, entrepreneurs and volunteers, where does a code of ethics fit?”
Excluding the two public talks, symposium participants will work in groups to write brief papers about the issues discussed. The papers could lead to collaborative essays or research projects, according to symposium organizers.
The symposium is supported by the Ethics and Excellence in Journalism Foundation, Colorado State University and the Association for Education in Journalism and Mass Communication.
For more information about CU-Boulder’s Journalism and Mass Communication program visit http://journalism.colorado.edu/.
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CU study: Covert product placements in TV shows works Well, du…
Sep 23rd
Consumers who watch television sitcoms and see product placements through covert marketing have better memories of the products and better attitudes toward the brands, according to three joint studies led by the University of Colorado Boulder.
“Frankly, we were a bit surprised at the power of covert marketing across a variety of studies,” said Margaret C. Campbell, professor of marketing at CU-Boulder’s Leeds School of Business and lead author of the article appearing online this month in the Journal of Consumer Psychology. “Even though most U.S. consumers know that marketers pay to surreptitiously get their brands in front of consumers, consumers are still influenced by covert marketing efforts.”
However, the studies also found that the disclosure of paid product placements in a sitcom decreased the influential effects, especially when the disclosure occurred after the consumer was exposed to the marketing.
In one of the studies, people watched a sitcom including a few seconds of exposure to a breakfast cereal. Later, when asked to list the first cereals that came to mind, people who had seen a brand name cereal during the sitcom were more than three times as likely to include that cereal in their top three, as compared with those who had seen a fictitious cereal. They also reported a much higher preference for the brand.
However, if prior to watching the show people saw a disclosure that sponsored product placements were included, they were not more likely to list the brand in their top three, although they still reported a higher liking for the brand.
If people saw a disclosure after the show that sponsored product placements were included, they also were not more likely to list the brand in their top three. But they did not report more favorable attitudes toward the brand, compared with a time when they had not been exposed to the product placement.
“Disclosures after the placement appear to alert people to the impact that covert marketing efforts can have, in which case they are less likely to be influenced,” Campbell said.
There have been calls to require disclosure of covert marketing in the U.S. to be consistent with other requirements for disclosure of sponsorship. Other countries, such as the Netherlands, home country of study co-author Peeter Verlegh of the University of Amsterdam, already require some disclosure.
Gina Mohr of Colorado State University also is a co-author.
“In the U.S. there has been some reluctance to incorporate disclosures for fear that it may interfere with creative content,” said Mohr. “This research suggests that product placement disclosures need not occur at the time of product placement to be effective.”
According to the authors, the findings provide support for the idea that requiring disclosure after exposure to covert marketing would offer consumers information to help them choose how to navigate the marketplace.
“Consumers should get to know when they are being exposed to commercial persuasion so they can decide how they want to respond,” said Campbell.
To view the study visit http://www.sciencedirect.com/science/article/pii/S1057740812001337. For more information on CU-Boulder’s Leeds School of Business visit http://leeds.colorado.edu.
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Award jerseys awarded for USA Pro Challenge
Aug 9th
Smashburger, Clif Bar, Nissan, Colorado State University and FirstBank to Serve as Presenting Partners
DENVER (Aug. 9, 2013) – As the professional riders participating in the 2013 USA Pro Challenge battle it out on the mountainous roads of Colorado, they will be competing for several coveted honors – the jerseys awarded to the overall leader, sprinter, climber, best young rider and most courageous rider. This year, the newly unveiled jerseys include updated, eye-catching designs that will help fans identify the current leaders during the race, set to take place Aug. 19-25.
In 2013, the official award jerseys are presented by a combination of returning and new partners. Colorado State University, Colorado-based FirstBank and Clif Bar join returning partners Smashburger and Nissan, who have been with the race since the inaugural year in 2011.
“These jerseys, and the partners presenting them, are a critical component to the USA Pro Challenge,” said Rick Schaden, owner of the race. “Bringing on partners of this caliber really show the growing interest in the race and helps us to create an unforgettable week.”
Sports apparel company Pearl Izumi, which has been the official technical apparel partner since the inaugural year, will produce the jerseys to be presented to riders who display exceptional skill in each stage of the race in the following categories:
Smashburger Leader Jersey
The Smashburger Leader Jersey is awarded to the rider with the lowest cumulative elapsed time over the duration of the race. Depending on each day’s results, the rider wearing the yellow leader jersey can change from stage to stage. Because the overall winner is based on lowest cumulative time, it is possible for a rider to win the Smashburger Leader Jersey without winning a daily stage.
Clif Bar Sprint Jersey
The Clif Bar Sprint Jersey is awarded to the rider that accumulates the most bonus points, which are given based on sprint line performances, as well as finishing the stage in the top 15 places. Cyclists who specialize in bursts of power and speed, or consistently finish near the top of each stage, will have the best chance to wear this respected green jersey.
Nissan King of the Mountains Jersey
The USA Pro Challenge features the most demanding mountain terrain in professional cycling, reaching higher elevations than any other race. The cyclist who proves to be the strongest climber through steep grades at designated Nissan King of the Mountain (KOM) locations will ultimately win this jersey. The first three cyclists to reach the top on rated climbs receive points toward this award.
FirstBank Most Courageous Rider Jersey
Each stage of the competition will present countless obstacles for the cyclists. The rider who best tackles the challenges of the day and exemplifies the spirit of the sport – courage, sacrifice, inspiration, determination and perseverance – will be awarded the FirstBank Most Courageous Rider jersey.
Colorado State University Best Young Rider Jersey
A plethora of young talent will take to the roads to tackle the USA Pro Challenge. These up-and-comers will compete for the distinction of wearing the Best Young Rider Jersey, which will be awarded to the rider under 23 years old that has the lowest cumulative elapsed time over the duration of the race. New to the race, Colorado State University is the official higher education partner and as such, will present the award to this emerging talent.
“Like the USA Pro Challenge, Colorado State University’s high-quality academic and research programs touch every corner of our beautiful state and have a global reach,” said Tom Milligan, CSU vice president for external relations. “Just as the wearer of this CSU Best Young Rider Jersey represents the future of cycling, our students represent the next generation of statewide, national and international leaders in business, science, the arts and more.”
“The jerseys are a time-honored tradition in professional cycling,” said Shawn Hunter, CEO of the USA Pro Challenge. “Each jersey carries a special meaning and each partner presenting it at the USA Pro Challenge plays a critical role in celebrating these amazing athletes for their incredible effort on the road.”
About the USA Pro Challenge
Referred to as “America’s Race,” the USA Pro Challenge will take place August 19-25, 2013 and travel through eight host cities from Aspen to Denver. For seven consecutive days, the world’s top athletes race through the majestic Colorado Rockies, reaching higher altitudes than they’ve ever had to endure. After attracting more than 1 million spectators in 2012, making it one of the largest cycling events in U.S. history and the largest spectator event in the history of the state, the USA Pro Challenge is back for 2013. Featuring a challenging, 600-mile course, the third annual race will spotlight the best of the best in professional cycling and some of America’s most beautiful scenery.
More information can be found online at www.USAProChallenge.com and on Twitter at @USAProChallenge.
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Contact:
Nicole Okoneski
Rogers & Cowan
310-854-8189
