Posts tagged PR
Yes, GM will loan you a Corvette if you’re scared your Chevy Volt will catch fire
Nov 29th
By Ray Wert
Yes, GM will loan you a Corvette if you’re scared your Chevy Volt will catch fire
With news of more Chevy Volt battery packs catching fire after NHTSA crash testing, General Motors yesterday made an unprecedented damage-controlling offer: Any Volt owner concerned about safety can request a free GM vehicle loan until the issue’s resolved. Yes, any car. Even a Corvette.
Earlier today, we received the official letter Mark Reuss, President of General Motors North America, is sending to all current Volt owners (they’ll also receive a follow-up phone call from their Volt Advisor — a dedicated GM employee on standby for the duration of their ownership to help them with any problems with the car). The full text of the letter’s below.
The letter includes news that GM will offer a GM loaner to any Volt owner worried about driving their car can drive a loaner car from GM until the situation’s resolved. But the verbiage in the letter — “we will provide you a GM vehicle” — piqued my curiosity.
What car would the General be handing out to owners of the automaker’s green machine? Any car GM makes? So… could you get a Corvette?
We’re not the only ones asking that question. So are several members of some of GM’s online fan forums. One forumite at GM-Volt.com said:
“I would temporally take a Corvette during the investigation. Other than that….. They aint takin my Volt!!!!”
So we called up a couple of folks at GM to find out — can you get a Corvette loaner if you’re scared your Chevy Volt will explode into a fireball after sitting in a wet parking lot for three weeks after a car accident?
It turns out the answer is yes. GM will absolutely put you in a Corvette if that’s what you so desire.
“Theoretically if you wanted to get into a Corvette, the customer’s Volt Advisor will work to get them into one,” said GM spokesperson and part-time genie in a bottle, Greg Martin.
“Obviously the intent of this program is not to provide a long-term Corvette test drive, but our priority is to make sure the customer is satisfied.”
But Martin says that they’re not concerned about a rush of owners running to grab a Corvette ZR1 or a Camaro SS for a multi-month green reprieve. Mostly because the type of person who buys a Volt presumably isn’t interested in high horsepower for the type of drives they’re taking in a Volt.
Pity. Because although I’m a fan of the Volt as a daily driver in semi-urban areas with adequate electric infrastructure, I also know I’d be even more satisfied with a multi-month “Volt vacation” in a Corvette if I were an owner.
But I do have to admit that this is a very shrewd PR move by GM and the Volt team. It’s nice to see a company once known for “turtling up” in their shell-like Detroit bunker at the first sign of a problem finally being proactive and standing by their product.
Here’s the full text of the letter from Reuss:
Dear Volt Owner,
You may have seen the recent news articles regarding the NHTSA’s (National Highway Traffic Safety Administration) safety investigation of the Chevrolet Volt. I’m writing you today with more details that, I think, will put things in perspective and make you feel better about your Volt.
First and foremost, I want to assure you of one very important thing: the Volt is a safe car. The Volt continues to have a 5 star overall vehicle score for safety in NHTSA’s New Car Assessment Program. It was also given a Top Safety Pick Award from the Insurance Institute for Highway Safety.
There are good reasons the Volt is safe. Our team has put more than one million miles into making the Chevrolet Volt as safe as it is remarkable. After all, our families, neighbors, co-workers and friends are among those who own the cars we’re tasked with designing, engineering and manufacturing.
Here are the facts behind the most recent news articles. In May, the NHTSA ran one of its most severe crash tests at a test facility in Wisconsin. The Volt battery was damaged and the coolant line was ruptured. Three weeks later, an electrical fire involving the test vehicle occurred.
NHSTA, working with GM engineers, has been running a program of severe impact and intrusion tests on Volt battery assemblies as part of its effort to understand and replicate the May 2011 incident. Thanksgiving night, NHTSA told us that one of the batteries tested was involved in an electrical fire similar to the one that took place in Wisconsin. As a result NHTSA has begun a preliminary investigation of Chevrolet Volt battery assemblies.
We are aware of no real world consumer incidents that have produced a similar result. These recent tests show a very rare set of circumstances: A severe impact resulting in the battery and coolant lines being compromised. And then the passing of a significant amount of time before an electrical fire may take place.
The Volt is as safe as conventional vehicles for its occupants – before, during and immediately after a crash. When electrical energy is left in a battery after a severe crash it can be similar to leaving gasoline in a leaking fuel tank after severe damage. It’s important to drain the energy from the battery after a crash that compromises the battery’s integrity. GM and NHTSA’s focus and research continue to be on battery performance, handling, storage and disposal after a crash.
Even though there have been no customer incidents, we’re taking steps to ensure your peace of mind. If you are in any way uncomfortable driving your Volt as a result of this information, we want to make it right. We will provide you a GM vehicle to drive until this issue is resolved. Contact your Volt Advisor to make arrangements or to answer your questions. If you are not aware of your specific Volt Advisor, the contact information is: phone: 877-4-VOLT-INFO (877-486-5846) email: Voltda101@gmexpert.com.
We take enormous pride in Volt and what it represents-a new era of electric vehicles that can reduce dependence on gas, reduce air pollution, and more. On-going collaboration between the government, manufacturers and other stakeholders will enhance post crash protocols and accelerate acceptance of electric vehicles.
There is nothing more important to us at General Motors than the safety of our customers. We will continue to aid the NHTSA investigation in every way possible.
We stand 100% behind the quality and safety of the Chevrolet Volt – now and always.
Thank you for being a Volt owner. By the way I am also a Volt owner, my daughter drives it every day and she will continue to do so.
Mark Reuss
President GM North America and Volt Owner (#1457)
We are the media like it or not Jann Scott’s Journal #boulder
Nov 5th
Jann Scott the talk show host doesn’t exist a lone either. I have always appeared on a radio station with support staff or a satellite network with even more support. In TV I have worked at stations or cable channels either live or on tape never alone always with a team.
Today I host 22Boom on cable channel 22 here in Boulder. It takes approximately 6 people to produce each episode plus an editor or two, and the staff at channel 22 to get it on the air. Even a Jann Scott Live segment inside of 22Boom takes at least 4 people to produce. After all of that is done the show simultaneously appears on Boulder Channel 1 and all the Channel One Networks. Then it is touted on You tube, twitter and Face book.
Boulder Channel One and all the Channel One Networks are an even bigger under taking with contributions by hundreds of people, hundreds of channels, 1000s of viewers and fans and unfans.
Fans are the topic of todays Journal. With the advent of Social Media the waters have murkied a bit and it is up to me up to us to not get murked in the muck as Dan Culberson likes to say. Social Media and the Internet have produced a lot of so called citizen journalists of which I am not one. I am not saying I am better I am just saying I am not them. Neither are we. Our (my) fans are often social media types who are not me either. I (we) use social media as a conveyor belt into the general populous. And though the perception may be that we are Tweeps, we are not. We are separate from. There is a whole other world that could care less about Twitter or the internet. They watch TV, read the paper and don’t give a crap about sm.
We are media. I am media with a traditional outlook and management. It’s just that we are “new media” , but media just the same. So I may seem like a person to you or Boulder Channel 1 may appear to be some guy just like every twitter gal or guy blogger is someone representing only themselves…we aren’t that.
I mean, if fans want to perceive me that way it’s Okay. I guess. It is our unfans, the jealous ones who like to complain. But I try to not pay attention. But it is hard not to because they are fans or unfans. I know we have done our job when even they don’t know or they think we are down to their level: sniveling children.
I once had some unfans go on a tear about how we were not real which was interesting to watch on the internet. Recently when Steve Jobs died an executive at at a PR firm wrote to me screaming because he didn’t like our tribute. He went so far as to threaten to ruin me. That was a bit out of character for a pr firm who usually try to sell me something. We determined that the PR exec must have been drunk the night he wrote to us because his personal profile says he starts and ends his day with beer.Cause to threaten to ruin a talk show host or TV network is just as flattering as a praise.
This is a trap I occasionally fall into …deep. The trap is to write in forums and not on TV. Jo Anne Ostrowe the Denver Post TV writer once asked me during an interview.. “what’s this we thing Jann?” I avoided her stupid question as she continued to write about us.
We always have to remind young people when they come to work here what the rules are. 1st rule is that this isn’t social media and you are not a fan here. The rules here are you are now working for a media organization and we demand 100% loyalty. Which means no working for any other media outlet, no personal blogs, video outside of the network. We want you to build your creativity here, but you don’t get to moonlight or think you run the place, we do. That doesn’t always set well with the new sm types, but fortunately , there are plenty of network trad kids out there who love it. Just thought I’d clear that up
from the oo koo ka choo Capitol of America
Jann Scott
Boulder Colorado
Online advertising does not work?? Oh no kidding by Jann Scott
Jul 15th
First of all it costs too much money according to Trada ceo. Then SM kid Gabe Lee spread an article around face book saying Banner ads are a loser. Now these are two people who are speaking out of school in the ad world??
yep, But we agree with them.
HERE’S THE RUB: We’ve in in the advertising business at the local level for 30 years so we know what get results for advertisers. We have to or we would not be in business. Advertisers want results. They want to see income levels go up as a result of buying advertising.
You’ll notice Banner ads on the right side here. Do they work?? Yep. Why. Because we treat our advertisers as kings and queens. We don’t treat them as marks the way most online companies do. LIKE FACEBOOK, TWITTER and most of the Boulder online ad houses. What do I mean by that.??
We give our advertisers a full service compliment, track every hit, and we provide them with everything from video to pr. We don’t just sell them. We make it happen for them. We work their business for them. Ask them. They love us. If you are local and you want inexpensive old school results in a world of new technology call me Jann Scott 303 447 8531