Posts tagged TV
Startup Boulder week 2014: reflection
May 18th
see Boulder retailers and sell advertising. They come from a group known as pitchmen (women). They hit the streets and talk to Boulder about our company and our ad packages. A typical package includes a video profile of their goods for a given season. We invented this here in Boulder and have created over 1000 business profiles since 1987. We also produce banner ads on our site only. We run Social media campaigns for customers and do PR too. Then we design and build websites for our advertising customers. We do promotions for them and we run focused ad campaigns on other platforms. We also do local appearances and remote broadcasts for advertisers where we come to a car dealership and broadcast live on a Saturday during a big sale. Or we will go to a restaurant and broadcast live and talk about the food , interview the chefs and owners.
We are both traditional Television and new media with a news and production department. So what does this have to do with Boulder Startup week 2014 ?? Absolutely, nothing except it gives us a chance to pitch Boulder Channel 1 and tell you about us and why you should use us.
Reason number 1 is that we are not minimalists. We are maximists we don’t lie to you. If you are going to spend your money with us here in Boulder we feel it is our responsibility to you and your retail operation that you get immediate response from advertising with us. If you don’t then fire us.
Reason Number 2 we are Boulder. we are from Boulder. We didn’t just move here and set up shop. We have been in business since 1975. Most of our customers are our friends from years of relationships or they become our friends.
Reason Number 3 We are on TV every day and night of the week on Comcast BV-22 which plays to 250,000 subscribers all over Boulder County. They include houses, apartments, businesses and CU dorm rooms. We are also on the net right here.
Reason Number 4 We are the voice of Boulder. We show all points of view and ask the tough questions. One tough question we have for StartUp Boulder is who are you and what do you stand for ?
We know that is is organized by a hippie homeless guy who calls himself a vagabond. We know a group of so called investors from Boulders App world get together drink beer, have chair races and party day and night call themselves the community. But are they trustworthy ?? Are they really from Boulder or are they former college students cycling through our city playing at business?? They all seem to be new here without jobs living off of mom and dad. And that is part of the Boulder Story too.
Ma Nature’s sky light show on the way
Jan 9th
University of Colorado Boulder space weather experts say a powerful solar storm may cause the aurora borealis to light up as far south as Colorado and New Mexico in the coming nights.
http://youtu.be/Ip2ZGND1I9Q
Aurora borealis may dip into state
tonight, say CU-Boulder experts
Daniel Baker, director of CU-Boulder’s Laboratory for Atmospheric and Space Physics, said space weather forecasts indicate there is a good chance a coronal mass ejection tied to a large solar flare from the sun Tuesday may impact Earth today, hitting the planet’s outer magnetic shield and causing spectacular light displays tonight and perhaps tomorrow night. National Oceanic and Atmospheric Administration experts have estimated there is a 90 percent chance a coronal mass ejection will hit Earth today.
“The aurora borealis, or ‘false dawn of the north,’ are brilliant dancing lights in the night sky caused by intense interactions of energetic electrons with the thin gases in Earth’s upper atmosphere,” said Baker. “The aurora are most commonly seen in Alaska, northern Canada and Scandinavia when the sun sends out powerful bursts of energy that can strike Earth’s protective outer magnetic shield called the magnetosphere,” he said.
“The strong solar winds associated with the storm events generate strong electric currents when they blow by the Earth’s magnetosphere,” said LASP Research Associate Bill Peterson. “These currents become unstable and drive processes in the magnetosphere that accelerate electrons down magnetic field lines where they hit the atmosphere over the poles.”
“One can think of aurora in some ways as if the Earth’s atmosphere is a giant TV screen and the magnetosphere generates intense beams of electrons that blast down along magnetic field lines to produce the red and green light picture show,” said Baker. “If the sun produces extremely powerful energy outbursts, the aurora can move to much lower latitudes than normal and then one can see the fantastic light displays in the lower 48 states, even as low in latitude as Colorado and New Mexico.”
According to Peterson, geophysicists have been measuring magnetic activity – essentially “wiggles” on instruments measuring Earth’s magnetic field – for over a century. The scientists have come up with a planetary magnetic index known as KP, ranging from 0 (quiet) to 9 (very active).
“The aurora is typically seen in Canada for KP less than 4,” Peterson said. “When the KP is 9, auroras can sometimes be seen as far south as Mexico City. Auroras are seen in Colorado when the KP is about 7.”
Peterson suggested those interested in seeing the northern lights or want to report sightings visithttp://www.aurorasaurus.org, a website called “Aurorasaurus” and led by the Los Alamos National Laboratory in New Mexico. The site is designed as a real-time map of confirmed aurora sightings and includes a place for citizen-scientists who want to participate to report aurora sightings in their own neighborhoods.
For additional information visit NOAA’s Space Weather Prediction Center at http://www.swpc.noaa.gov. For more information on LASP visit http://lasp.colorado.edu/home/.
-CU-
CU study: Covert product placements in TV shows works Well, du…
Sep 23rd
“Frankly, we were a bit surprised at the power of covert marketing across a variety of studies,” said Margaret C. Campbell, professor of marketing at CU-Boulder’s Leeds School of Business and lead author of the article appearing online this month in the Journal of Consumer Psychology. “Even though most U.S. consumers know that marketers pay to surreptitiously get their brands in front of consumers, consumers are still influenced by covert marketing efforts.”
However, the studies also found that the disclosure of paid product placements in a sitcom decreased the influential effects, especially when the disclosure occurred after the consumer was exposed to the marketing.
In one of the studies, people watched a sitcom including a few seconds of exposure to a breakfast cereal. Later, when asked to list the first cereals that came to mind, people who had seen a brand name cereal during the sitcom were more than three times as likely to include that cereal in their top three, as compared with those who had seen a fictitious cereal. They also reported a much higher preference for the brand.
However, if prior to watching the show people saw a disclosure that sponsored product placements were included, they were not more likely to list the brand in their top three, although they still reported a higher liking for the brand.
If people saw a disclosure after the show that sponsored product placements were included, they also were not more likely to list the brand in their top three. But they did not report more favorable attitudes toward the brand, compared with a time when they had not been exposed to the product placement.
“Disclosures after the placement appear to alert people to the impact that covert marketing efforts can have, in which case they are less likely to be influenced,” Campbell said.
There have been calls to require disclosure of covert marketing in the U.S. to be consistent with other requirements for disclosure of sponsorship. Other countries, such as the Netherlands, home country of study co-author Peeter Verlegh of the University of Amsterdam, already require some disclosure.
Gina Mohr of Colorado State University also is a co-author.
“In the U.S. there has been some reluctance to incorporate disclosures for fear that it may interfere with creative content,” said Mohr. “This research suggests that product placement disclosures need not occur at the time of product placement to be effective.”
According to the authors, the findings provide support for the idea that requiring disclosure after exposure to covert marketing would offer consumers information to help them choose how to navigate the marketplace.
“Consumers should get to know when they are being exposed to commercial persuasion so they can decide how they want to respond,” said Campbell.
To view the study visit http://www.sciencedirect.com/science/article/pii/S1057740812001337. For more information on CU-Boulder’s Leeds School of Business visit http://leeds.colorado.edu.
-CU-
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