Posts tagged tech
In this Jann Scott’s Journal Jann talks to small business and explains to them how they are being ripped off bu big SEO companys. He talks about how they don’t care about advertisers and why they are all failing. He gives you a solution on how to advertise for less locally and win,
First of all we have been in the online advertising business longer than any of these companys. And we have been in traditional advertising longer than that. So we know of what we speak.
If you are a small business you cannot afford the crap shoot that the aforementioned companies try to sell you. They don’t and can’t produce results. They take all of your money and you hope business improves. But it doesn’t. If it does it does out of your own sales departments or local tried and true advertising that you know works.
All of these online advertising companies including Twitter sell you smoke and mirrors. But you’re lucky if you make a sales because of them. American business is smartening up and pulling their ads. That is why SEO companies are all losing money. They are all on the bubble, well except for Google. And Google makes money because Eric smith made sure he owns the internet. but Google is ripe for a Federal anti trust act law suit. When that comes, they will collapse because they don’t really make anything or do anything.
Bing which is owned by Microsoft is a loser, but since Microsoft does a ton more that search engine optimization they can absorb the loss. What about Face book. Their ad programs are expensive and they don’t sell product. Face Book sold the auto manufactures until they realized Face book was a dud. Look at “miss Lean In” Cheryl Sandburg. She brought her brand of new age advertising hustle from Google to Face Book with terrible results. She is losing accounts faster than she can get them. Her IPO was a disaster and now with her new bullshit book she is about to leave the company before it fails . In her own words she said ” I have no idea what I am doing ” No she doesn’t. She is living in the second tech bubble.
Look I have bought ads from all of these companies and tracked them. They are a waste of fucking money pure and simple.
If you want good advertising results, you should buy from local advertising concerns with a proven track record. So if you have a store in Boulder you should never buy Google, Twitter, Facebook, or Bing adwords. Never! And you should never buy adwords through Trada or Liggit in Boulder either. Just because they are located in Boulder, they are not going to help you. They are res sellers of Google and the other players. They don’t have a magic solution. They’ve got a bunch of hype. The whole social media and online advertising movement is there for one reason : to take your money for as long as they can and to hell with you.
Here in Boulder and in every other city where we have a channel what we do is take your advertising dollars and spend it right in your city. We don’t do any revenue sharing with Google or FaceBook. We will not do business with them . We compete with them. we are cheaper , faster and better. What we do is create TV campaigns, put up our own Banner ads on our channel, our own Twitter and facebook ads and campigns. We write your blogs, build your Face Book and Twitter pages; We write about you, shoot video about you, we use You tube to promote you but we sure as hell don’t pay them. We don’t pay any social media to promote you. We play by our rules not theirs. Here in Boulder we have Boulder channel 1 set up as a newspaper and TV channel. We have several hundred sponsors and advertisers. We have people here, who all they do all day and night is push sponsor product all over Boulder on Boulder channel 1. End result. We bury Google, Bing, Facebook, Twitter, Trada , Ligit, Yahoo and every other Search engine opt company. We also beat The local Daily Camera and Boulder Weekly. How and why ? Because we find their holes and fill them. If we have an advertiser who has tried everything local you know like Biff, Boulder Magazine, Comcast Cable, etc, we use all of that failure to our advantage. We fill the hole with packages on our channel that pay off.
We not only do that here in Boulder, we do it in every city . So we have very little Advertiser turn over. Our advertisers stick with us year in and year out. That is not the case with these other companies. They loose everybody. We are in fact a billion dollar company waiting to happen. We are more successful than any company mentioned here. We have successfully integrated News papers and Television. That is something no one has done.Then we successfully applied old media and new media to advertising and made adverting customers happy. Advertisers are are the Number 1. Not the community of viewers and readers or sm followers. Not content. It’s our advertisers. Changing the world is secondary keeping advertisers happy.
We are not living is some kind of jerk off dream world of a Boulder Utopian start up entrepreneurial society. We were at Woodstock. We started the revolution. We were in the First Whole Earth Cataloger and Keseys Garage sale. So we know how to save the world and build community. But what we know that the big SEO companies don’t know is how to get results locally. Now would somebody please acquire us so we can help fix your financial woes.
from the Bridge in star Fleet command
Jann Scott’s Journal is the story and life of Boulder Icon and talk host Jann Scott. He has been in print, on radio and on TV in Boulder since 1989. Some consider him the voice of Boulder’s soul.
For 2012 after a very long wait, American buyers finally get a world-class small car from a Detroit label. The 2012 Ford Focus is the segment’s new benchmark. Pros: Nimble handling, refined ride, stylish and well-made interior, lively engine, smart automatic transmission, abundant list of upscale and high-tech options. Cons: Backseat is a little short on legroom, infotainment controls can be finicky to learn and use.
The 2012 Chevrolet Volt is mostly electric with a gas motor however it’s not available in Colorado yet. The 2011 Chevy Volt plug-in hybrid is arguably the most fuel-efficient car on the market, but it’s pricey for what you get. Pros Low monthly fuel cost in normal driving; useful 300-mile maximum range; appealing standard features; high-tech cabin. Cons Questionable value; small backseat for two people only; touchy brakes; no power front seats; home charger is a necessity. Here’s the long and short of it: The Volt is a four-seat, four-door “series-parallel plug-in hybrid” hatchback with a lithium-ion battery pack that can power the car’s 149-horsepower (111-kilowatt) electric motor by itself for an estimated 40 miles in the city. After that, the gasoline-powered inline-4 engine primarily supplies electricity to the motor for as many as 300 additional miles. All told, the Volt is the most advanced hybrid to date and quite possibly the most fuel-efficient car you will be able to buy.
The 2012 Acura TL should be a strong choice for a midsize luxury sedan. Pros Abundant user-friendly high-tech features, spacious cabin, smart all-wheel-drive system, superb optional sound system, solid construction. Cons: Base model’s numb steering.
What can you do when you are targeted by individuals on Yelp, Twitter, or forums? Well I should know because I have been personally targeted by hate campaigns organized in a variety of places. And I have survived even thrived to tell about it. But you have to be willing to fight to the death for you right to your place on this planet. If not you can always hire somebody like me to do the fighting for you……. not that this is a pitch……..but you can fight back and win.
First a little history. For me it started early in my career in the 1960′s when we were all fighting corporate greed and corruption. I was in media then and learned how to campaign a war. I learned from the right and the left.
In the 1980′s and 90′s I was in talk radio and talk TV where the battles were with hate talkers on t
he “right and left”. I went after the Militias and the anarchists. Rush Limbaugh and Rocky Mountain Peace and Justice. In those days the fight was a little more straight up than it is now with weasels on twitter. One case was a right winged hater named John Hall who lives in Boulder kept writing me and calling me and told me he was going to come to my house and shoot me. Sometimes Radical Patchouli oiled hippies would start fights at the post office of a coffee shop or on the street. I could deal with that openly. The solutions were simple. Carry a gun, wear body armor, have a body guard, call the police and or fight back. There was a common theme. The individuals who hated me did so because they didn’t like something I wrote in the newspapers or something I said on the radio or TV.
In the late 90′s the people who ran public access TV tried to remove me. I launched a public media and legal campaign. When it was over they had resigned or were fired.
In the early 2000′s the Boulder city council tried to end my TV career and a 4 year battle ensued where 7 of the nine of them came after me. My solution to that was to go after each of them and their families on TV, in the press and legally. It was nasty brutal and bloody. But I remain on TV and most of them are gone.
By 2009 the Boulder landscape had changed sufficiently that all new tactics had to be implored to win. The twitter and SM crowd feel invincible because they can gang up on one person or company and destroy them. They tried that with me because of my coverage of Ignite Boulder , the Boulder Fire, Start up Boulder. A guy named Andrew Hyde and Pug rallied their hate team to try to stop me. I just went around them and didn’t pay any attention to them. But before I did I filed legal actions with the city, police, FBI office of justice etc for civil rights violations. They tried to run public events as a private club and caused themselves to become impermanently under investigation.
I used this same tactic with the city of Boulder. They were so cock sure of themselves that they thought they were above the law. They weren’t. They ended up with a congressional investigation and two law suits by Seth Brigham which he won. I call that the Nazi model. When you have a mass group out to destroy you, they feel invincible and that is their weakness.
Another tactic is to isolate one of the people coming after you. I did that with Mayor Shaun McGrath. He went crazy and eventually dropped his fight and moved out of Boulder. Elaine Ellis the SM girl at Trada started going after our sponsors on Boulder channel 1. That’s illegal hell since her company competes for advertising with us. A phone call to her boss ended it, but Trada is now still exposed to a law suit by me for a host of illegal anti trust acts. Pug the guy I mentioned earlier is the SM guy for Crispin Porter + Bogusky. He announces it right on his twitter page. So anything he or Elaine Ellis do or say publicly reflect right back on their companies and they leave their companies exposed and liable. The brilliant part is is they argue it does not which digs their whole deeper. But for Elaine or pug to attack our company or our sponsors violates all kinds of federal laws and I once won a lawsuit with Comcast over the same. But these are dumb kids and think they are invincible….their weakness.
When Andrew Hyde tried to intimidate me I wrote to his boss Brad Feld and told him to reel his Guy in. Feld immediately disavowed any connection to Hyde, even though his company had Hyde listed as a Honcho. Feld knew what was coming and he wanted no part of it.
Recently Doyle at Metzger pr was bereft over Steve Jobs death. He did not like the tribute Boulder Channel One had to Jobs, so he wrote me a scathing letter and threatened to use all of the resources at Metzger to destroy me. I wrote him back and said You’ve got to be shitting me. For why? But I reminded him that I am a fighter from way back and it would be Metzger and associates who would lose. Why? because I fight to the death, dirty and I don’t quit. I drop everything and focus on the fight. While Trada, Metzger or Crispin Porter goes about their daily business, my daily business in a fight would be assembling a team to go after each employee, and their families. But in the case of Doyle and Metzger, I think John Metzger had a talk with Doyle and asked him ” have you been drinking” ? I dunno for sure. Yesterday, Doyle referred to a PR piece about what to do in a crisis or what not to do. But Doyle and Metzger is a PR firm. He and they are not a battle hardened army like we are at Boulder Channel 1. We are the God Damn news media. We live for war. They live to shake hands.
But if people are attacking your company and spilling your blood, you have to single them out and kill them, before they kill you.
With Twitter during the Boulder fire I kept a record of each person who attacked me and then went after them individually on several internet TV shows. I exposed each person and hammered them. I isolated a few of the worst. The result was some of them were horrified and told their friends. They are not going to expect you to fight back in unconventional ways.
Recently a guy on twitter who calls himself pearlstreet sent out a bunch of tweets asking people to rally to destroy me and my company. He’s been hiding anonymously, but he has so severely broken fair trade laws since he’s a competitor, it’s only a matter of time. But these people are gangsters, criminals and they feel justified in victimizing you.
Stuart Gallo, the publisher of Boulder Weekly once told me about a situation he had with the Daily Camera. Daily Camera advertising sales staff were bad mouthing Boulder Weekly to its advertisers. Stuart was furious, so he threatened legal action to the cameras publisher. The Camera apologized and changed it’s sales strategy.
A girl named Red Head Writing attacked me on twitter and then rallied her pals to assault my writing….based on style. So grant it she is pretty immature, but she typify s the gang attitude on twitter…..which is to assassinate people. She was using obnoxious spam ads on her column in an online Entrepreneurial Magazine. I asked her about it. She immediately went on the attack rather than simply address a solution. I point her out because she is supposed to be an example of good business. God help America if she is.
Every restaurant I know hates Yelp. Yelp is a place where your average poster can be a terrorist. One guy can ruin a perfectly good restaurant. We have clients who have hired us to go to any length to stop Yelp. I always find it funny when Yelps Denver sales rep try to sell ad space to the people the beat up. It must be a horrible job. Yelp has been accused of extortion by Fightback.com. Locally I have been hired to deal with Yelp critics who try to ruin restaurants. One thing you can do, if you are an owner, is get everyone you know to post positive reviews to offset and organized hate campaign. You just fucking have to do it and not be intimidated by Yelp or their dumb rules. Seriously, fuck them. You have to fight back. Yelp and the commies on Twitter hate anything that is corporate unless it is a darling like Whole Foods. If you are a local franchise of a chain, get ready to fight or you will be destroyed by these douches bags.
But Yelp has not come up against a formidable foe yet. One day they will and it will cost them . I feel the same about Twitter. They are exposed. I don’t know how many law suits either have going, but I am sure they are busy. Eventually law suits will crush them. Facebook and Myspace have actively tried to stop illegal attacks by posters.
You can’t fight these people back on their home turf like twitter or yelp. You won’t win. They own it. So you go to other playing fields they feel are out of bounds but vulnerable. They’re jobs, they’re families etc. You have to pose an extreme threat and still keep it legal. The cops, government agencies. But most of all you have to be committed to a 24 hour a day fight. Again remember, the people you are fighting are criminals. Just because Elaine Ellis is a cute love able girl, she still violated federal trade acts by coming after me. Its called unfair competition. And if her boss didn’t call her off he’d be defending his entire company in Federal court right now, getting ready to write me a big fat check from Brad Felds checking account. See how it works. ?? If these twitter yelp kids are trying to kill you or your company , you have to be ready to burn their fucking house down and make their personal lives absolutely hell…..each and every one.
So with Elaine Ellis you’d have to isolate her and make her feel like she was about to lose her job just to get her to stop attacking your customers. She is no different that the dope dealing thug in Compton who wants in on your turf. These little fuckers on Twitter are murderers none the less. You get the metaphors?
If you are an individual or business who has been singled out by attackers, it is important that you are in the right. At least it helps.
Of course I used My Space to go after Tony Perri when he ran CATV 54 and violated my civil rights. I also used the media, internet, lawyers and government. He was so busy defending, he quit at CATV and moved out of Boulder.
But if you are a business or individual and they gang up on you on Twitter, forums or yelp, I have found the best solution is to hire somebody who is suicidal and beyond the pale. Some one who will drop a nuclear bomb or shoot the entire office staff, kidnap the guys kids or shoot the dog. That ups the game. And no one, lawyers or cops want to fuck with that guy.
Also, good people respect a guy like that. Business’s will sponsor a business with serious balls. Everyone is sick of the 18 to 34 year old little shits who think they can trash a business and get away with it. I’ve beat them back and so can you.
from pussy Boulder
(ps did he really say kidnap our kids and shoot the dog??) yes he did. You get the drift…this is a parody