Posts tagged professionals
CU: Out with the old, in with the “new” journalism
Jan 11th
SHOULD BE COMPETENT IN THE DISCIPLINES THEY REPORT ON, ACCORDING TO PLAN
As a new year and the spring semester begin, the University of Colorado Boulder is welcoming the first class of journalism students entering under a new undergraduate degree structure called “Journalism Plus” that CU officials say will create better journalists, better news content and, over time, a more informed society.Currently, more than 45 new students are expected to enroll for spring semester under the new Journalism Plus requirements. Journalism Plus stipulates that students supplement their journalism degree requirements with an additional field of study in a specific arts and sciences discipline, an approach that Journalism Director Chris Braider says will make better journalists and communication professionals, better university students and better citizens.

“Journalism Plus ensures that the journalists and communicators CU produces will not only possess the updated skills they need to create and deliver messages, but will also possess the analytical abilities, research tools and knowledge of a subject to communicate something of value in those messages,” Braider said.
Carl Bernstein and Bob Woodward–the
“old” journalism?
“Our students will understand, with depth and context, the content they will create as journalists. We think this will set them apart from other journalism programs across the nation.”
Journalism and Mass Communication will continue to grant the Bachelor of Science degree in one of five sequences: advertising, broadcast news, broadcast production, media studies and news-editorial. Under the new requirements, students also will enroll in a 30- to 33-credit-hour additional field of study, the equivalent of work in a major in a discipline of their choice — anything from English, physics and history to political science, environmental studies or film studies.
Students admitted prior to spring 2012 have until May of 2016 to earn a degree under the former requirements, or they can elect to complete the Journalism Plus degree requirements.
The changes, say CU-Boulder Provost Russell L. Moore, were deliberate and in line with CU’s larger goals for its students.

“We want CU-Boulder students to be both knowledgeable and engaged in the world they live in,” said Moore. “So the goal for us was never to make journalism go away, but to pair it with a discipline that would add the depth of knowledge of a liberal arts degree to the skills developed in a journalism curriculum.
Lyndsay Lohan is news? Who decides?
I think this is going to answer a call we’ve heard from media professionals — don’t just send us skilled graduates, send us graduates who can interpret and understand the information they gather with some depth and context.”
At a practical level, Braider says, this will mean better, more contextual reporting to inform and shape our democratic society.
“In this model, science writers will possess first-hand knowledge of the sciences they report on,” Braider said. “Reporters covering government or business will bring an in-depth knowledge of political science and economics to the events they chronicle. Advertisers and graphic designers will explore the full range of expressive arts on which their professions rely.”
As Journalism Plus is implemented, more students will be admitted directly to Journalism and Mass Communication as freshmen.
The university is continuing on a path to creating a new interdisciplinary college or school of information, communications, journalism, media and technology, which will one day house journalism and companion disciplines in an environment of sharing, innovation and scholarship.
Journalism and Mass Communication continues to be accredited by the Accrediting Council on Education for Journalism and Mass Communications. In two years, the accrediting council will make a determination on accreditation for the following four years.
CU Boulder study: Economy is making steady improvement
Dec 5th
IN 2012, SAYS CU LEEDS SCHOOL OF BUSINESS
Colorado will continue on the road to recovery and add jobs in 2012 following a positive year in 2011, according to economist Richard Wobbekind of the University of Colorado Boulder’s Leeds School of Business.
Wobbekind’s announcement was part of the 47th annual Colorado Business Economic Outlook Forum presented Dec. 5 by CU-Boulder’s Leeds School of Business.
Compiled by the Leeds School’s Business Research Division, the comprehensive outlook for 2012 features forecasts and trends for 13 business sectors prepared by approximately 100 key business, government and industry professionals.
“In 2012 we’re predicting slow but steady growth for Colorado, much like the U.S. economy,” said Wobbekind, executive director of the Business Research Division. “We’ll continue to add jobs in a wide array of sectors, but not at the dramatic rate that is necessary to significantly lower the unemployment rate.”
Overall, the forecast calls for a gain of 23,000 jobs in 2012, compared with a gain of 27,500 jobs this year. Most sectors of the Colorado economy are predicted to grow in 2012, including the addition of 2,900 jobs in construction, marking the first positive job growth in that troubled sector in four years.
When comparing the Leeds’ forecast to forecasts for other states, Colorado is expected to be in the top 10 states for job growth in 2012.
“The broader story here is Colorado entered the recession later, came out of the recession later and now appears to be accelerating past the rest of the country in terms of job growth and recovery,” Wobbekind said.
Even with positive job growth predicted for the state, Wobbekind said uncertainty at numerous levels still clouds the economic picture in the state and nation.
“The theme of almost every national forecast is uncertainty,” he said. “Every day there is a new event in Europe or a new event in Washington. So you continue to have all of these elements of uncertainty and they impact consumer confidence and household spending. That is something that is very hard to forecast or predict.”
The strongest sector for projected job growth in Colorado in 2012 is the educational and health services sector. The sector is expected to add 7,500 jobs in 2012.
In addition, other leading growth sectors for 2012 include the professional and business services sector with 6,800 jobs added and leisure and hospitality with 3,800 added..
On the agriculture side, Colorado farmers and ranchers are coming off what is expected to be a record-setting year for net farm income. Colorado’s agricultural producers benefited from unexpectedly strong market prices for livestock and crops in 2011, leading to an estimated record net farm income in the state of $1.7 billion. Historic drought in Texas, Oklahoma and Kansas spared much of Colorado in 2011, leading to increased market prices for Colorado agricultural products.
“Mother Nature played a major part in this, and this year it played in our favor,” Wobbekind said, adding that Colorado agriculturalists also are expected to do well in 2012.
The manufacturing sector, after adding jobs in 2011 for the first time since 2003, will return to a long-term downward trend and is forecast to lose 1,900 jobs. Two other sectors expected to lose jobs are information, forecast to shed 500 jobs, and financial activities, losing 1,000 jobs.
In 2011, Colorado consumers spent more on goods and services, with retail sales increasing 6.5 percent for the year. In 2012, retail sales are forecast to remain relatively strong with a gain of 4 percent.
“We view the consumer as coming back to the table,” Wobbekind said. “Consumers have deferred a lot, including what we would call more necessary expenditures such as automobiles and other essential products that have been wearing out and need to be replaced.”
With 2011 coming to a close, Wobbekind said Colorado’s economy is ending the year on a positive note.
“We went into the year a little bit slow and then built up momentum for pretty much the entire year, and the last couple of months we’ve passed the national growth rate for jobs, and we’ll end the year above the national growth rate for jobs,” he said. “2011 was a decent year in which we added jobs in a fairly wide variety of sectors.”
Colorado’s unemployment rate for 2012 is expected to decrease from 8.7 percent at the end of 2011 to 8.4 percent, compared with a projected national unemployment rate of around 9 percent.
Colorado’s population is projected to grow 1.5 percent, or 75,900 people, in 2012.
To view the entire economic outlook for Colorado in 2012, including an overview of each of the state’s major economic sectors, visit http://leeds.colorado.edu/BRD and click on the Colorado Business Economic Outlook 2012 icon
CU Boulder trains new generation of “greenies”
Nov 9th
IN GROWING FIELD OF SUSTAINABILITY
The Sustainable Practices Program at the University of Colorado Boulder offers individual courses and a sustainability management certificate to help workers and job seekers meet the growing need for green knowledge and credentials in the workplace.
“This is a megatrend, similar to electrification or manufacturing,” said program manager Kelly Simmons. “The public and private sectors are realizing that sustainability-driven practices make constituents happier and save money, in addition to the obvious boon of helping to protect the environment.”
About 290 people have enrolled in CU’s Sustainable Practices Program since its 2007 inception, including a journalist who now covers the “smart grid” energy system, and professionals updating their credentials in LEED standards — a U.S. benchmark for “green” building design, construction and operation. The program is open to the public.
Chris Berry, a former mayor of Lafayette, Colo., earned a professional certificate from the program last year and now works for Trane, an international energy services company.
“The Sustainable Practices Program gave me a boost on my resume that helped me move into the kind of work that I wanted to do, where there’s a lot of opportunity,” said Berry. “I use what I learned in class to talk with public, private and nonprofit groups about sustainability — making assessments, planning and how to get things done. The groups are very interested in energy and water conservation to reduce their carbon footprint and save money.
“I think there are success stories throughout the Sustainable Practices Program in terms of participants and how they’ve been able to use the training to further their careers,” he said. “Mine is definitely one of them.”
The Colorado Department of Labor and Employment this fall selected the CU-Boulder program as an official provider of green jobs training for Coloradans.
Among an array of statewide sustainability training opportunities, CU-Boulder’s program is the only public university offering for which participants may receive American Recovery and Reinvestment Act of 2009 funding. Some scholarships remain for Coloradans interested in the statewide programs, which can be applied for through state workforce centers.
Fifty-year-old Nikki Jackson of Denver, who hasn’t held a full-time position in three years, is in the process of applying for the Sustainable Practices Program. She thinks it would put her ahead professionally and have a domino effect on the Colorado job market.
“As somebody who’s in the position of many people — middle-aged and having to recreate themselves in this economy — enhancing my sustainability expertise at CU would give me more than an edge. It would make me credible,” said Jackson. “The program would help me to not only create my own job, but to create many jobs for others.”
Jackson is launching a communications firm called Sustainable Storytelling. The move comes after years of work in television news, public relations, marketing and political campaign management, as well as a period of caring for her husband, who now is in cancer remission.
The Sustainable Practices Program’s interdisciplinary courses, taught by industry experts, range from “Understanding the U.S. Energy Landscape” to “Creative Financing of Sustainability Initiatives.” Participants need not be registered at CU-Boulder and may apply for and begin the program at any time.
Classes, which are not for university credit, can be taken individually, or as part of a professional certificate track. Most courses are one day and held on campus on various dates throughout the school year.
Most courses are worth 10 program credit hours. To earn the professional certificate, 100 program credit hours are required including the completion of three core classes: “Organizational Change for Sustainability,” “Communication Strategies for Sustainability” and “Tools and Techniques for Sustainability.” The average cost of each course is $265.
For more information on CU-Boulder’s Sustainable Practices Program visit http://sustainable.colorado.edu/.





















