Posts tagged support
CU study: Covert product placements in TV shows works Well, du…
Sep 23rd
“Frankly, we were a bit surprised at the power of covert marketing across a variety of studies,” said Margaret C. Campbell, professor of marketing at CU-Boulder’s Leeds School of Business and lead author of the article appearing online this month in the Journal of Consumer Psychology. “Even though most U.S. consumers know that marketers pay to surreptitiously get their brands in front of consumers, consumers are still influenced by covert marketing efforts.”
However, the studies also found that the disclosure of paid product placements in a sitcom decreased the influential effects, especially when the disclosure occurred after the consumer was exposed to the marketing.
In one of the studies, people watched a sitcom including a few seconds of exposure to a breakfast cereal. Later, when asked to list the first cereals that came to mind, people who had seen a brand name cereal during the sitcom were more than three times as likely to include that cereal in their top three, as compared with those who had seen a fictitious cereal. They also reported a much higher preference for the brand.
However, if prior to watching the show people saw a disclosure that sponsored product placements were included, they were not more likely to list the brand in their top three, although they still reported a higher liking for the brand.
If people saw a disclosure after the show that sponsored product placements were included, they also were not more likely to list the brand in their top three. But they did not report more favorable attitudes toward the brand, compared with a time when they had not been exposed to the product placement.
“Disclosures after the placement appear to alert people to the impact that covert marketing efforts can have, in which case they are less likely to be influenced,” Campbell said.
There have been calls to require disclosure of covert marketing in the U.S. to be consistent with other requirements for disclosure of sponsorship. Other countries, such as the Netherlands, home country of study co-author Peeter Verlegh of the University of Amsterdam, already require some disclosure.
Gina Mohr of Colorado State University also is a co-author.
“In the U.S. there has been some reluctance to incorporate disclosures for fear that it may interfere with creative content,” said Mohr. “This research suggests that product placement disclosures need not occur at the time of product placement to be effective.”
According to the authors, the findings provide support for the idea that requiring disclosure after exposure to covert marketing would offer consumers information to help them choose how to navigate the marketplace.
“Consumers should get to know when they are being exposed to commercial persuasion so they can decide how they want to respond,” said Campbell.
To view the study visit http://www.sciencedirect.com/science/article/pii/S1057740812001337. For more information on CU-Boulder’s Leeds School of Business visit http://leeds.colorado.edu.
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Latest from Boulder EOM on flood: Lefthand water, Boulder water, mountain routes closed
Sep 14th
Emergency Status
This page displays all public information that has been released about emergencies occurring in our community.
We are committed to posting updates as soon as new and verified details become available. The information is displayed in reverse chronological order, with the most recent updates at the top. If you are keeping this page up, PLEASE REFRESH PERIODICALLY FOR THE MOST CURRENT INFORMATION.
9-14-2013 Next Media Briefing Scheduled for 5:00pm
The next media briefing is scheduled for 5 p.m. MST today . City and county officials along with the Rocky Mountain Incident Management Team will be providing updates. This is instead of the 4:30 p.m. briefing that was announced this morning. We switched the time at the request of media outlets that plan to carry the conference live at 5 p.m.
9-14-2013 11:00am Left Hand Water District Clarification
There has been some confusion about the boil water advisory that was sent out for the Left Hand Water district. The advisory was for those served by the Left Hand Water district only, if you are served by Left Hand Water district you would pay your bill directly to them. City of Boulder, Gunbarrel, City of Longmont, Town of Lafayette, Eldorado Springs, and Town of Erie drinking water continues to be safe to drink. If your drinking water is purchased from the any of those districts, you do not have to boil it.
Some residents appear to have received the phone call from the Left Hand Water District to boil water. The phone call was sent to a geographic area, but there were some water customers included that are not served by the Left Hand Water district and some got the call inadvertently. Check your water bill to determine who your water provider is. If you are in an HOA or a multifamily or rental unit and your water bill is paid by the HOA or your landlord, ask them to confirm who provides your water. Visit lefthandwater.org and scroll down to the “District Service Clarification” section for more information.
The Town of Lyons still continue to be under a boil water advisory.
9-14-2013 9 a.m. Media Briefing Summary
- Emergency personnel are focusing on life safety search and rescue operations.
- Lots of air support will be used throughout the day to evacuate people.
- Numerous mountain roads are flooded, damaged and impassable, making rescue operations more challenging.
- Transportation crews are working on repairing roads for rescue and evacuation efforts.
- More than 200 people are unaccounted for, but necessarily missing. Emergency officials are working hard to collect an updated list of names from hospitals, shelters and evacuation sites.
- Sunshine Canyon is the only access route to Nederland and is open to emergency vehicles only.
- Approximately 50 people are still in Jamestown and law enforcement personnel are urging them to evacuate as it is not known when the roads will be repaired.
- Officials are urging people to stay off the roads, especially in the mountains, to allow emergency personnel to do their job.
- The children at the Cal-Wood Education Center will be rescued today.
- Officials are still working on a plan for debris and trash removal. Please do not leave debris in streets as this may impede safety vehicles.
- No immediate threat to drinking water in Boulder, Erie, Lafayette or Longmont. Please limit discretionary water usage, to the extent possible.
- Stay out of floodwaters, which are contaminated and unsafe.
Thanks to all of the evacuation centers, federal partners and the community for all your continue patience and support.
9-14-13 8:50 a.m. City of Boulder Water is Safe to Drink
City of Boulder drinking water continues to be safe to drink. If your drinking water is purchased from the City of Boulder, you do not have to boil it. Some residents appear to have received the phone call from the Left Hand Water District to boil water. The phone call was sent to a geographic area, but there are also City of Boulder water customers in that area and some got the call inadvertently. However, if you get your drinking water from the City of Boulder, you do NOT need to boil water. Check your water bill to determine who your water provider is. If you are in an HOA or a multifamily or rental unit and your water bill is paid by the HOA or your landlord, ask them to confirm who provides your water.
Visit lefthandwater.org and scroll down to the “District Service Clarification” section for more information.
Boulder: Let the sun shine on city’s energy future
Sep 10th
The City of Boulder announced today that it will create a working group of solar industry specialists and customers – both current and future – to explore motivators and barriers to implementing more solar throughout the community. The focus of the group’s work will be on defining the next-generation of incentives as well as providing guidance about how to handle solar contracts between now and the time when the city decides whether it will create a local electric utility.
“Supporting and increasing renewable sources of energy is a core value, and we see this discussion as an important next step in our effort to create the electric utility of the future,” said Heather Bailey, executive director of Energy Strategy and Electric Utility Development.
Bailey said the city has a unique opportunity to benefit from local experts to design programs that will encourage more local energy production. Expertise from the university and federal labs, as well as the numerous companies and entrepreneurs developing leading-edge energy technologies, has already helped Boulder achieve one of the highest levels of solar per-capita in the US, with close to 14 megawatts installed in the city.
The City of Boulder has also played a significant role in supporting local energy generation, particularly solar. This has included streamlining the permitting process to offering a local solar rebate and grant program. The concept of Solar Gardens was originally conceived in Boulder, and city staff members were on the drafting team of legislation that allowed this. The solar gardens law was signed by then-Governor Bill Ritter overlooking the Flatirons from a parking lot rooftop along the Pearl Street Mall.
“We don’t want to simply continue this tradition; we want to make it even stronger by working with stakeholders to identify ways to encourage even more locally generated clean energy sources. This is fundamental to achieving our community’s goals, whether we create our own electric utility or strike a new agreement with our current provider, Xcel Energy,” Bailey said.
One of the questions the city would like to resolve is how to encourage continued participation in solar installations during the ongoing deliberation about – and possible transition to – a local electric utility. Xcel Energy recently sent the city a letter requesting that the city agree to take over contracts it has with customers if Boulder forms an electric retail utility.
The City of Boulder is committed to protecting those who have made investments in solar energy in our community from any adverse impact related to the creation of a municipal utility. The city is also interested in working with Xcel on this important issue, not only to protect those who have already made investments, but to encourage growth in this area of renewable energy.
Boulder has no way, however, of evaluating the estimates that Xcel has made about these costs.
“Before we can agree to any arrangement, we need more information from Xcel Energy,” City Attorney Tom Carr said. “The company so far has declined most of the requests for data the city has made. Without detailed information about these contracts, we have no way of verifying Xcel’s assertions and perhaps more importantly, of making sure we are doing the right thing to protect our forward-thinking customers and other ratepayers.”
The city’s Energy Future team anticipates holding the first meeting of the solar working group shortly after the Nov. 5 election. Members of the community and industry who are interested in participating are encouraged to contact Heather Bailey at 33-441-1923 or baileyh@bouldercolorado.gov.
More information about the Energy Future project is available at www.BoulderEnergyFuture.com.
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