Posts tagged television
Fresno State replaced with Charleston Southern University
Sep 30th
BOULDER — The University of Colorado has secured Charleston Southern University as the opponent to replace the Sept. 14 Fresno State football game which was postponed due to the record rainfall and subsequent flooding in Boulder, CU athletic director Rick George announced Monday.
The game has been scheduled for Saturday, Oct. 19; the kickoff time will be determined once the Pac-12 Conference sets the television schedule for that day next Monday.
CU and Fresno State officials couldn’t come up with a workable scenario to make up the game this season and will discuss future options; the series is a “two-for-one” (two in Boulder, one in Fresno) as the Buffaloes played on the road at Fresno last year and the two are scheduled to meet in Boulder on Sept. 14, 2019.
“The Fresno State athletic department leadership, their president and their fans have all been very supportive and cooperative in our efforts to reschedule this contest,” George said. “We are also most appreciative of Fresno State’s student-athletes collecting donations to aid those victims of the flood.”
Over the last two weeks, George and CU officials contacted nearly three dozen schools on both the FBS (Football Bowl Subdivision) and FCS (Football Championship Subdivision) levels, exploring all options available to find an opponent, preferably for Oct. 19, which was the second open date on CU’s 2013 schedule. The only other possible date would have been the first Friday or Saturday in December, but those were fraught with complications.
Last Friday, Colorado received a waiver from the NCAA for it to be bowl eligible if it gets to six wins this season but if two were to come against FCS teams. Under the current rules, schools are allowed one win over an FCS opponent to count toward the minimum six required for postseason eligibility; the Buffaloes already had played an FCS school, Central Arkansas, winning that game 38-24 back on Sept. 7.
Fans can use the tickets and parking passes dated Sept. 14 with Fresno State for admission to the game; if ticket holders are unable to attend the make-up game on Oct. 19, they can make an exchange for any of CU’s other four home games (Oregon, Arizona, California or Southern California). Those doing so would be on a value for value, best available seating basis which would need to be done before the final home game against USC on Nov. 23.
(The complete ticket policy can be found here:
http://www.cubuffs.com/ViewArticle.dbml?DB_OEM_ID=600&ATCLID=209272661).
Charleston Southern (which also goes by CSU) is a member of the Big South Conference and is currently 5-0 on the season; the Buccaneers are ranked just outside the Top 25 in the FCS. To date, they have played and won four games on the road (at The Citadel, Campbell, Norfolk State and Appalachian State) with a win over Shorter at home. They also received a waiver from the NCAA, one that allowed them to play a 13th game, eight of which will be away from Charleston.
“We really appreciate (CSU athletic director) Hank Small and Charleston Southern working with us to schedule this game and we look forward to hosting the Buccaneers on October 19,” George said.
The Buccaneers will be the first school from South Carolina to play a football game in Boulder; CU has played Clemson twice, both in bowl games, and has never faced the University of South Carolina or other FCS schools who have traditionally played schools one division higher, including Coastal Carolina, Furman, Presbyterian or the Citadel.
There are five Pac-12 conference games on Oct. 19, along with one non-league affair, USC playing at Notre Dame; the conference and its television partners make their selections Monday mornings, so the game time will be known on Oct. 7
David Plati
Associate AD/Sports Information
University of Colorado Buffaloes
357 UCB / Fieldhouse Annex #50
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CU study: Covert product placements in TV shows works Well, du…
Sep 23rd
“Frankly, we were a bit surprised at the power of covert marketing across a variety of studies,” said Margaret C. Campbell, professor of marketing at CU-Boulder’s Leeds School of Business and lead author of the article appearing online this month in the Journal of Consumer Psychology. “Even though most U.S. consumers know that marketers pay to surreptitiously get their brands in front of consumers, consumers are still influenced by covert marketing efforts.”
However, the studies also found that the disclosure of paid product placements in a sitcom decreased the influential effects, especially when the disclosure occurred after the consumer was exposed to the marketing.
In one of the studies, people watched a sitcom including a few seconds of exposure to a breakfast cereal. Later, when asked to list the first cereals that came to mind, people who had seen a brand name cereal during the sitcom were more than three times as likely to include that cereal in their top three, as compared with those who had seen a fictitious cereal. They also reported a much higher preference for the brand.
However, if prior to watching the show people saw a disclosure that sponsored product placements were included, they were not more likely to list the brand in their top three, although they still reported a higher liking for the brand.
If people saw a disclosure after the show that sponsored product placements were included, they also were not more likely to list the brand in their top three. But they did not report more favorable attitudes toward the brand, compared with a time when they had not been exposed to the product placement.
“Disclosures after the placement appear to alert people to the impact that covert marketing efforts can have, in which case they are less likely to be influenced,” Campbell said.
There have been calls to require disclosure of covert marketing in the U.S. to be consistent with other requirements for disclosure of sponsorship. Other countries, such as the Netherlands, home country of study co-author Peeter Verlegh of the University of Amsterdam, already require some disclosure.
Gina Mohr of Colorado State University also is a co-author.
“In the U.S. there has been some reluctance to incorporate disclosures for fear that it may interfere with creative content,” said Mohr. “This research suggests that product placement disclosures need not occur at the time of product placement to be effective.”
According to the authors, the findings provide support for the idea that requiring disclosure after exposure to covert marketing would offer consumers information to help them choose how to navigate the marketplace.
“Consumers should get to know when they are being exposed to commercial persuasion so they can decide how they want to respond,” said Campbell.
To view the study visit http://www.sciencedirect.com/science/article/pii/S1057740812001337. For more information on CU-Boulder’s Leeds School of Business visit http://leeds.colorado.edu.
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