Posts tagged Emergency Management
Offices of Emergency Management , OEM, are set up nationwide as part of American sheriffs departments. They are supposed to co ordinate efforts in disasters such as the recent forest fires here in Colorado. But often times they are the last to know. During theBoulder Office of Emergency Management in action, but what action?
Four Mile fire here in Boulder in 2010 they were essentially clueless as to what was going on in the field. Their media relations was terrible or non existent and their ability to deliver information about the fire did not exist. Information had to be gathered the old fashioned way, sneaking up onto fire lines, phone calls to fire, and sheriff, scanner traffic.
In 2012 during the near disastrous Flagstaff Fire the information from Boulder OEM was better, but still late and it was never distributed. There was no flow to media and the public. OEM did not send out media releases during this life threatening crisis. So for media organizations who depend of media releases sent to their news email, there were none. Why not? OEM decided that they would send tweets to twitter to alert media of new information. The problem with that is that a tweet is not a news release and only 20% of the population including media check twitter. OEM demanded that everyone go to their site instead of having a simple feed to everyone elses email for media updates. The move proved to be incredibly thoughtless and narrow minded. In an attempt to become “new media” Boulder OEM killed it’s ability to get out information.
They then insisted that they were the only ones with correct information thereby putting censorship on all fire information. Being that OEM is usually the last to know and the last to tell you, they are useless is a raging inferno like the Waldo Canyon Fire in Colorado Springs. Only the Fire Department and Sheriffs department officers on the ground can help. For news media it means getting in there to get the story or listening to Emergency scanners.
Boulder OEM tells me that they no longer send out press releases nor do you have the ability for media to sign up to get updates. So they are essentially useless. OEM should have a feed to media. It is a common practice. The city of Boulder and Boulder County made huge mistakes with the Flagstaff Fire by not sending out media releases neither. They make an even bigger mistake by not having an email feed. On top of that their media relations designate KIm Kobel didn’t return phone calls during critical times. An email feed is dead easy to install and can be done on any website. The fact that they didn’t and won’t do it is pure negligence. No one from the city, county or OEM media relations staff would return our phone calls regarding this story. Tells you something right there.
from a city where nanny knows best