Posts tagged breakfast
CU study: Covert product placements in TV shows works Well, du…
Sep 23rd
“Frankly, we were a bit surprised at the power of covert marketing across a variety of studies,” said Margaret C. Campbell, professor of marketing at CU-Boulder’s Leeds School of Business and lead author of the article appearing online this month in the Journal of Consumer Psychology. “Even though most U.S. consumers know that marketers pay to surreptitiously get their brands in front of consumers, consumers are still influenced by covert marketing efforts.”
However, the studies also found that the disclosure of paid product placements in a sitcom decreased the influential effects, especially when the disclosure occurred after the consumer was exposed to the marketing.
In one of the studies, people watched a sitcom including a few seconds of exposure to a breakfast cereal. Later, when asked to list the first cereals that came to mind, people who had seen a brand name cereal during the sitcom were more than three times as likely to include that cereal in their top three, as compared with those who had seen a fictitious cereal. They also reported a much higher preference for the brand.
However, if prior to watching the show people saw a disclosure that sponsored product placements were included, they were not more likely to list the brand in their top three, although they still reported a higher liking for the brand.
If people saw a disclosure after the show that sponsored product placements were included, they also were not more likely to list the brand in their top three. But they did not report more favorable attitudes toward the brand, compared with a time when they had not been exposed to the product placement.
“Disclosures after the placement appear to alert people to the impact that covert marketing efforts can have, in which case they are less likely to be influenced,” Campbell said.
There have been calls to require disclosure of covert marketing in the U.S. to be consistent with other requirements for disclosure of sponsorship. Other countries, such as the Netherlands, home country of study co-author Peeter Verlegh of the University of Amsterdam, already require some disclosure.
Gina Mohr of Colorado State University also is a co-author.
“In the U.S. there has been some reluctance to incorporate disclosures for fear that it may interfere with creative content,” said Mohr. “This research suggests that product placement disclosures need not occur at the time of product placement to be effective.”
According to the authors, the findings provide support for the idea that requiring disclosure after exposure to covert marketing would offer consumers information to help them choose how to navigate the marketplace.
“Consumers should get to know when they are being exposed to commercial persuasion so they can decide how they want to respond,” said Campbell.
To view the study visit http://www.sciencedirect.com/science/article/pii/S1057740812001337. For more information on CU-Boulder’s Leeds School of Business visit http://leeds.colorado.edu.
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Boulder Start Up week starts up on Wednesday
May 14th
Some of the more serious presentations for entrepreneurs are held by Metzger and Associates and the Boulder Chamber who bring in qualified mentors to actually assist aspiring Start Ups. Yet the week is an overt promotion to attract tech companies to Boulder. Look at the schedule of events and much of it partying drinking. Boulder has a huge rep for drinking drugging and partying in the start Up scene and for those looking for that, you won’t be disappointed. Yet, the schedule has tons of events and with a discerning eye you are bound to find something useful.
“What is Boulder Startup Week?
Each May, we throw a 5-day event that showcases the unique startup culture of Boulder. No registration required. You’ll find meetups, coffee shop pow-wows, the largest Ignite in the world, parties, drinks, food, hikes, bike rides, sun, and good people.
Wednesday is the official launch of Boulder Startup Week 2013. People from across the Front Rage will be flocking to Boulder to get a taste of the entrepreneurial culture and what it means to get an idea off the ground.
Here is Boulder start Up week Schedule
Maybe you’re in search of a co-founder. Maybe you need workshops to help your ideas to take shape.
Maybe you just need beer.mWhatever you’re looking for, you’ll find it over the five-day span of this year’s Boulder Startup Week. We’ve created a dang-near definitive go-to guide to help you get the most out of the week. Buckle up and let’s go.
Looking for a gig? There’s an entire listing of who’s hiring.
Need the schedule? You can access each day’s events right here.
Want to attend an event? Each event on the calendar has an Eventbrite link. BE SURE TO REGISTER. Many events are beyond full at this point. While some don’t have max capacities, some do. Be sure to check the Eventbrite link on each event before you just show up.Going to Ignite Boulder on the 15th? It’s sold out. Be glad you scored tickets. If you need tickets, sending out a tweet can sometimes help as can standing in front of the Boulder Theater to snag a spare from people who have already bought tickets and have a spare.Need to get to Boulder Startup Week? Catch the Uber Express Bus. The bus schedule is right here. Buses are running multiple times per day between Denver and Boulder to make it easy.Have you registered to attend Boulder Beta? Well, why not? It’s kinda the big shindig of the whole week. Tickets are $15 and available here.Need to feed? Nearly every day features breakfast and lunch sessions, sponsored by some of the coolest startups in Boulder. Be sure to say thank you as you breeze by and grab that pancake, breakfast burrito, or lunchtime taco-and-beer.For more information, stop by the Boulder Startup Week popuptent on Pearl Street. See you there!
some information was gathered from Erica Napalatono and Boulder Startup website
Woody Creek Bakery & Cafe
Nov 13th